What if there is an agency which only does CREATIVE BRAND COLLABORATION CONCEPTS?
Those concepts could be:
Promotion campaign, brands join in to promote an upcoming film for instance (Coke Zero and Bond, The Simpsons and Harpers Bazaar, for the launch of VW Fox Volkswagen made a collaboration with MTV and a 3-star hotel renamed it Hotel Fox and brought in 21 international graphic designers, urban artists, illustrators to re-create each of its 61 rooms).
The Simpsons and Harpers Bazaar.
The ‘Project Fox’.
Creating a product together (Lagerfeld and Steiff, Diesel and Adidas, Nike and Apple, Lagerfeld and H&M, Home Improvement/paint and Martha Stewart, Home Improvement/paint and Disney, Stella McCartney and Adidas, Philips launched the Cool Skin electric shaver that uses Nivea For Men replaceble cartridges, Chanel and fly fishing company). With the aim of changing consumer perceptions, or creating a relationship with a new target audience, or via product extensions breaking into a new category. Read the rest of this entry »
O.k. this spot “Haunted” or “Finish it” I did for Hornbach, I thought with Epica gold and silver and all the other awards it got its enough awards for that spot, the year is nearly over and the entries for the interesting festivals are at hand. But last week monday I got a silver out of London. Great. Great to see the guys again, I was 2006 winner at the London International Awards with my book for the Raffles Hotel Vier Jahreszeiten Hamburg. Thanks again guys. It’s nice to pick up awards on the way. But now it’s time to look forwards - man the Hornbach spot seems so old already. I’m up for some new stuff.
“This is your victory!” said Obama after having won the election. And right he is, because the campaign was not so much about him as it was about everyone saying: “Yes we can.” It was a movement of “Change we can believe in” and “Hope”. It was easy to become part of the movement. To start your own supporter group all you needed was on the web to download. People got addicted calling other people of a phone list they got from the Obama team and to whom they happily gave feedback. They were connected to the Obama team thanks to Web 2.0. People did their own thing contributing to the movement, even when it was the Obama Girl. And Obamas team outperformed opponents on nearly every social network and social media site. Orchestrating millions of volunteer supporters and getting almost half a billion dollars. It was social networking at its best. David Axelrod is truly this years top advertising creative. At the end Obama sent me this mail:
I’m about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.
We just made history.
And I don’t want you to forget how we did it.
You made history every single day during this campaign — every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it’s time for change.
I want to thank all of you who gave your time, talent, and passion to this campaign. We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.
But I want to be very clear about one thing…
All of this happened because of you.
Besides gold and silver at Epica, 2 x shortlist at Clio, 3 x silver at ADC Germany, the spot “Haunted” for Hornbach got last weekend gold, 3x silver, bronze at ‘Die Klappe’. ‘Die Klappe’ is an awardshow for film for the german speaking countries.
Watch the spot in the CASE STUDIES under Hornbach.
What if PoU, the illustrator Jason Freeny and HARIBO get together for a project?
See more images in CASE STUDIES at “Haribo”.
Where are the traditional brands in online communities? Where are they in owning a YouTube Channel, a profile on facebook? Music bands do it, commedy groups do it, … nearly everyone’s doing it. Being there where the people are. Not so the traditional brands. They rather build their own websites and then try to get traffic to their sites. Because, frankly spoken, they fear the internet, they fear loosing control. Yes, it’s a messy world out there, to put it mildly. But it’s also full of opportunities. So have a bit more confidence in your brands ability to add value to social media, get out there and mingle. Less control and more play.
Online video is a huge territory, it’s a great playground barely explored by traditional brands. It’s one of the things the internet is all about: sharing videos.
So and while you’re at it pop by the PoU Channel.